About Us
STANDART is a Bulgarian national platform for news, content, and integrated communications, with over three decades of sustained presence in the media landscape.
The platform combines editorial authority, original content, and modern digital formats, while maintaining an active role in shaping public, economic, and cultural discourse.
Standart does not simply report on developments - it contributes to how they are understood and engaged with.
Who We Are
Standart is an established media platform with national reach and a well-developed digital ecosystem through www.standartnews.com.
It brings together news, analysis, public initiatives, and multimedia content within a consistent and trusted environment built on editorial responsibility.
With a strong focus on original journalism and a long-term strategic vision, Standart operates both within the fast pace of daily news and across the development of larger-scale projects, public formats, and thematic initiatives.
Standart in Numbers
- 1.7M+ monthly users
- 12M+ monthly impressions
- Top 4 news website in Bulgaria
- stable and loyal audience base
- high engagement and return frequency
Not campaign-driven traffic - but long-term trust.
What Defines Standart
Authority and Continuity
More than three decades of consistent presence, building credibility, recognition, and institutional weight.
Original Content
Predominantly in-house editorial production, continuous news flow, in-depth analysis, and a clearly defined editorial voice.
Predictable Audience
Stable and measurable reach, supported by strong organic and direct traffic, and a returning audience built over time.
Integrated Formats
Video, podcasts, branded content, and special projects developed within comprehensive communication frameworks.
Audience
Standart’s audience is active, informed, and highly engaged with public and economic developments.
The core demographic is aged 30-59, with a balanced gender profile and strong interest in:
- politics and public affairs
- business and economy
- culture and urban life
The platform reaches educated, professionally active individuals with above-average income - an audience with high value for communication, analysis, and decision-making.
National Initiatives and Public Impact
Standart develops long-term initiatives in collaboration with institutions, businesses, and expert communities, focusing on key areas of societal development:
- economy and entrepreneurship;
- education and youth engagement;
- cultural heritage;
- sustainability and public interest topics.
These initiatives extend the role of the platform beyond news reporting, positioning Standart as a space for dialogue, visibility, and tangible public impact.
Partnerships and Integrated Communications
Standart acts as a strategic media partner for institutions, companies, and organizations.
The platform provides a comprehensive communication framework, including:
editorial content and analysis
PR and corporate publishing
native and branded formats
video interviews and podcasts
thematic campaigns and special projects
Standart functions as a core media channel - structuring communication rather than simply amplifying it.
Regional Outlook
The platform is actively expanding its positioning for partnerships and collaborative initiatives across Europe and Asia, including content exchange, joint projects, and public-facing formats.
Standart has experience working with international media, institutions, and diplomatic partners, developing initiatives in the fields of cultural diplomacy, cultural heritage, and tourism.
Standart is a platform built on a stable audience, strong editorial core, and proven experience in long-term initiatives and partnerships.
A platform where journalism, influence, and communication intersect - creating a sustainable environment for visibility, engagement, and meaningful impact.
Contact for Collaboration:
e-mail: [email protected]